MATAHARI MALL MMDC NATIONAL ROADSHOW "WHEEL OF FORTUNE"

In order MMDC E-Commerce launching, MMDC team do national roadshow and create direct contact (BTL) and educate consumer at the same time. The goal of this campaign to achieving number of registration as much as possible, and reward them by participating on Wheel of Fortune to get interesting goodie bag.

  • PLATFORM

    This system provided with CMS for data monitoring and reporting

  • YEAR

    2015

  • DIGITAL ADVERTISING

    Facebook and Twitter Campaign Promo, BTL (Booth at all Lippo Group commercial brand such as Giant, Cinemaxx, UPH etc)

  • RESULT

    Total Participants : 2,778
    Total Registration with Facebook : 2,516
    Total Registration with Twitter : 262